Introducing Snowflake

Data Warehouse Built for the Cloud

We started with a clear vision: a data warehouse should make it easy to bring together all your data and make it available to all of the users and systems that need to analyze it. Because conventional data warehouses and big data solutions are increasingly struggling to do that, we took a new approach: we reinvented the data warehouse from the cloud up for today's data and analytics.

The result: a SQL data warehouse that is more flexible, scalable, and easy to use than anything else available.

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Diverse Data

Snowflake is designed for the diversity of your data and data sources. Our elastic data warehouse understands all your business data, whether from traditional sources or newer machine-generated sources, and makes it possible to combine structured and semi-structured data like JSON, Avro, or XML in a single query. Snowflake uses SQL as its core language, making it possible for not just data scientists but also any analyst to directly access data.

See our video to understand how Snowflake can ingest and query structured and semi-structured data efficiently. 

No Management

You use a data warehouse to bring together data and analyze it–everything else is overhead. With Snowflake’s Elastic Data Warehouse you can focus on loading and querying your data–we take care of the rest. Built for the cloud, Snowflake makes dealing with hardware and software, managing data partitioning, ensuring availability, enforcing security,and tuning knobs and parameters things of the past.

Read more about delivering data warehousing as a service in our Press Release.

Performance on Demand

Snowflake gets results faster, at a fraction of the cost of traditional solutions. Our high-performance columnar database engine uses advanced optimizations to deliver differentiated performance on diverse data. Combine that with our multidimensional elasticity to scale up and down exactly when needed, and you get compelling price : performance.

Read more in our case study about Accordant Media.


Built from the ground up to leverage all the capabilities of the cloud, the Snowflake Elastic Data Warehouse eliminates today’s limits to scalability. Our unique multidimensional elasticity scales up and down on-the-fly to support any scale of data, workloads, and users.

Read more about our unique architecture.

How Customers Use Snowflake

“With Snowflake and AWS, the BI team retired the 36 node MPP data warehouse and a 100 node Hadoop cluster, eliminating data redundancy, and providing one vision of the truth and insights for,, and other IAC Publishing managed sites”
Erika Bakse, Head of BI IAC Publishing Labs

  • Establish single source of data
  • Consolidate technologies and eliminate legacy platforms
  • Provide enhanced BI service levels
  • Decrease operational expenses

Read the Case Study

“The advantage of being able to directly load JSON data into Snowflake has made our ETL process far more efficient. Querying data is now dynamic. With Snowflake we saw a 3-4x increase in performance with all data, including JSON data, which is pretty awesome.”
Ethan Erchinger Director of Operations, Chime


  • Schema less ingestion of semi-structured and structured data
  • On-demand scalability
  • Strong integration with major BI tools

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“We came to the conclusion that we achieved better security with Snowflake than we could ever do on our own.”
Bob Asensio CIO, CapSpecialty


  • Speed and price for performance
  • Ease of conversion and migration
  • Flexibility and accessibility
  • Security

Read the Case Study

Deeper Dive


You can’t solve the data problems of the present and future with software designed for the past. See how Snowflake designed our multi-cluster, shared data architecture to take advantage of the cloud and combine diverse data without compromise.

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Snowflake is the only true cloud data warehousing solution that lets customers realize the cost benefit of elasticity. See how Snowflake allows you to independently scale and pay for storage and processing.

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Snowflake raises the bar for security in cloud data warehousing by eliminating complexity and the burden of securing data that other solutions place on the customer, giving customers peace of mind.

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