Premium web publishers turns data into a business accelerator with Snowflake on AWS
Our internal BI team can wholly commit to providing value to the business because the data warehouse is managed in the cloud as a service by a team of Snowflake experts .
– Erika Bakse, Head of BI, IAC Publishing Labs
IAC Publishing Labs
Read the full report to see how IAC Publishing Labs transformed its business intelligence team from a cost center to a value center, using Snowflake on AWS.
IAC Publishing Labs
The business intelligence (BI) team at IAC Publishing Labs’ provides centralized analytics across several web-based publishing businesses. Through their main web pipeline alone, the BI team manages more than 300 million events, nearly 100 million keywords and marketing terms for bidding and monetization, and imports more than 1.5 terabytes of raw data daily.
As web properties and acquisitions expanded, IAC Publishing Labs had a data environment that was inflexible, difficult to modify, unstable, and unable to keep pace with the growing business. Their legacy environment didn’t allow them to monetize the data fast enough for advertising technology and retargeting purposes.
After running an internal proof of concept (POC) and benchmark testing that included Snowflake on Amazon Web Services (AWS), the BI team concluded that a move to an “as a service” architecture provided the most value to the business and would meet its scalability needs.
Instead of loading data every five hours, the BI team can load data every 15 seconds. Instead of processing data once a day for three to four hours, they now process data every hour in as little as five to 10 minutes. As a result of this acceleration, the BI team can bring new businesses onboard quickly and start to monetize data. See how IAC Publishing’s widely distributed team of analysts used the cloud for speed-of-thought analytics to explore and analyze data for a single comprehensive view of data for better insights.
With Snowflake’s data warehouse built for the cloud, IAC Publishing Labs is poised to quickly capitalize on future opportunities without any deterioration in performance. Increased use of analytics throughout the organization is likely to boost the performance and future growth of this data-driven company.