Market-research firm and leading digital data collection company compresses days into minutes.
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The whole company rests on top of Snowflake – all of our analytics. It’s the base for our entire strategy.
– Michael Bigby, CTO, Research Now
Case Study
Research Now
Read the full report to learn how Research Now reduced the time to process workloads and data sets from days to minutes, and how its data users went from fear of a new system to quickly embracing the most powerful, affordable and easy-to-use data warehouse.
Research Now
Background
Research Now offers its clients a broad portfolio of market research techniques, tools, and resources to help them identify their target audience and gather customer data and insights that enable them to make better business decisions.
Challenge
Research Now struggled to access and analyze operational metrics at the speed required to continue creating successful products and solutions. The company needed a solution that would incorporate large sets of modern data in a scalable manner with unprecedented performance.
Solution
Research Now considered a variety of alternatives, including upgrading their existing environment for $5–$10 million. Snowflake outperformed the competition in testing and was selected, in part, because of its ability to scale capacity and performance on demand.
Benefits
Using Snowflake on Amazon Web Services (AWS), Research Now safely stores, transforms, and analyzes large amounts of business data, making it easy for everyone in its organization to gain far-reaching insight at speed. The company can now consolidate and analyze data from multiple sources without compromising performance or flexibility.
The Future
Research Now can move away from the overhead of day-to-day management of the data warehouse and concentrate on deriving value from the data itself. The company is now a single-source solution for major research projects, making it uniquely positioned to capitalize on future opportunities, whatever they may be.