Media & Advertising
The explosion of digital channels for advertising and media has created a flood of data generated by consumers’ interaction with digital content and advertising. That flood has strained companies’ ability to turn that data into valuable insights about segmentation, audience behavior and customer conversions. Traditional data analytics solutions struggle to keep up with the demands on data and bring crippling complexity and cost.
Snowflake’s data warehouse built for the cloud rapidly and easily integrates diverse data such as audience profiles, impressions and actions. This approach enables advanced analytics to better segment and target customers for increased engagement and conversion.
Rapidly Integrate Data
Snowflake integrates diverse data without requiring a complex chain of systems and transformations, giving you a single place to gain a comprehensive view of all your customers and all their interactions.
Deliver Rapid Insights Using All Your Data
Snowflake’s patented technology allows you to get lightning-fast results using all your data, and delivers more granular audience segmentation, better predictive models and higher conversions.
Eliminate Burdensome Complexity
Snowflake allows you to consolidate multiple data marts and big data systems into a single data warehouse that handles infrastructure, optimization and scaling automatically for you.
Like no other industry, media and advertising companies are struggling with an explosion of new data from an enormous range of sources. This variety of data is hard to integrate and manage, making it difficult to deliver the detailed and accurate insights that external and internal customers expect. Snowflake can help drive your business forward with a unified, efficient data store, as well as an analytics platform and data warehouse for all of your diverse corporate data.
Snowflake powers Accordant Media’s optimized media purchasing
Learn how Accordant Media uses Snowflake to deliver media purchasing analytics to its customers.
"The Hype Is True," says IAC Publishing Labs about Snowflake
Find out how IAC Publishing Labs uses Snowflake to power insights that drive advertising revenue.
Good Apple uses Snowflake to unlock the value in their audience data
Watch this webinar to see how Good Apple improved their audience visibility with Snowflake.
Accordant media analyzes diverse data with Snowflake
Watch this recorded webinar to see how Accordant Media used Snowflake and Tableau to find insight across their diverse datasets.