Customer data gets true power with AI

Artificial Intelligence (AI), paired with big data, brings back an asset long lost to commerce – knowing your customer. As organisations shift from product to customer-focused strategy, data aggregation is exploding, while latent issues in legacy data warehousing cripple analytics.

How modern data sharing will transform SaaS

Traditional methods of data sharing stall businesses in many ways. Acquiring data from both inside and outside the enterprise for richer analytics is time-consuming, labor intensive, costly and static. In the end, organizations get access to just slices of data integral to streamlining their operations, leading their industries and better serving their customers.

How to create customer-centric data platforms

It has become pivotal for data leaders to improve their data warehouse offerings to match fluctuating customer demands, support concurrent users, and also accessing this data in real-time