Forbes names Snowflake as a cloud technology innovator and market leader

Forbes Cloud 100 list recognizes Snowflake’s built-for-the-cloud data warehouse and its company culture, valuation and growth

SAN MATEO (July 11, 2017) — Snowflake Computing, the only data warehouse built for the cloud, has been named to the Forbes 2017 Cloud 100 list, the definitive list of the 100 top private cloud companies that are leading the cloud technology revolution. The Cloud 100, published in partnership with Bessemer Venture Partners and Salesforce Ventures, chose Snowflake on the strength of its market leadership, culture and valuation, as well as metrics such as revenue and growth.

“Snowflake’s built-for-the-cloud architecture has dramatically changed the way organizations do business by helping them harness all of their data in a powerful, flexible, affordable way,” says Bob Muglia, Snowflake CEO. “We’re honored that Forbes, Salesforce Ventures and Bessemer Venture Partners have recognized the way our data warehouse platform enables organizations of all sizes to solve their business problems with breathtaking speed and simplicity.”

The Forbes Cloud 100 judging panel, which comprised CEOs of public cloud companies, received hundreds of applications from cloud startups. The panel used submitted data to select and rank the top 100 companies on four criteria: estimated valuation (30%), operating metrics (20%), people and culture (15%) and market leadership (35%).

“Our inaugural Cloud 100 list showed the tech and venture capital community just how many standout private cloud companies there are to watch, and this year’s list is no exception,” said Alex Konrad, Forbes editor of the Cloud 100 list. “Forbes has a keen eye for businesses, and combining that with Bessemer Venture Partners and Salesforce Ventures’ deep knowledge of the cloud industry, any company’s inclusion on the Forbes 2017 Cloud 100 list is cause to celebrate.”

“These companies are leading the cloud technology revolution,” said Byron Deeter, a top cloud investor and partner at Bessemer Venture Partners. “The founders and teams behind the Forbes 2017 Cloud 100 companies are of another caliber and we are beyond excited to celebrate the hard work and enormous value these companies are creating as they propel the trillion-dollar software industry forward.”

“The business opportunity for cloud computing is tremendous as the spend on cloud computing and the rate of adoption continues to grow and advance the ecosystem,” said John Somorjai, EVP Salesforce Ventures and Corporate Development. “We’re thrilled to highlight the potential of these top-tier private companies in the field and see where they take their businesses and the economies around the world.”

The Forbes 2017 Cloud 100 and 20 Rising Stars lists are published online at www.forbes.com/cloud100 and will appear in the July 27, 2017, issue of Forbes magazine.

Read more about why customers around the world choose Snowflake’s data warehouse to harness their data, and how Snowflake is changing the way organizations do business with the world’s first data sharehouse.

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About Snowflake Computing
Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at www.snowflake.net.

Media Contact

Eszter Szikora
Snowflake Computing
(408) 666-5694
press@snowflake.net

Snowflake Announces Another World-First – The Data Sharehouse™

#1 cloud data warehouse now enables direct and secure sharing of live data between enterprises, transforming how they use data as business assets.

SAN MATEO, Calif. – June 22, 2017 Snowflake Computing, the only data warehouse built for the cloud, today announced its newest and most transformative innovation, extending the modern data warehouse to the world’s first data sharehouse. Snowflake continues to deliver on its founding vision of removing all technology barriers that prevent enterprises from acquiring complete insight from any and all available data.

Now, any enterprise can share any part of its data warehouse, in a governed and secure way, with any other enterprise and without the delays, cost and friction of existing methods that provide only primitive mechanisms for data publishing, access and control. And unlike data consortiums, which can limit how organizations use data, Snowflake is a data market open to all organizations, removing another barrier that inhibits enterprises from accessing limitless data.

Modern data sharing enables organizations to easily forge one-to-one, one-to-many and many-to-many relationships to share their data in new ways that generate revenue and insight. Here are just some of the many use cases:

  • Data sharing as a product – Share live data as a service so data consumers can enrich their own existing data.
  • Data sharing for business efficiencies – Share live data with business partners to optimize costs, streamline operations and better serve customers.
  • Data sharing to unite data silos – Acquire a single source of truth by sharing between hundreds of data silos across dozens of business units within a single enterprise.
  • Data sharing as a product differentiator – Any organization that generates data can provide additional value by offering its customers the ability to perform custom analytics on complete, live data.

Until recent years, enterprises could focus only on storing and analyzing data generated inside their organizations. Then the Internet, social networking, mobile computing and the IoT caused a surge in the volume, variety and velocity of available data. Unfortunately, technical and business limitations forced enterprises to focus on just a subset of that data.

With Snowflake Data Sharing, the technology that turns a modern data warehouse into a data sharehouse, businesses of any size can now share their live, ready-to-use structured and semi-structured data, and consume the same types of data from other enterprises. This innovation requires no copying or movement of data and enables enterprises to address new markets, offer new and enhanced products and services and drive new revenue and business efficiencies never possible with just their own data. All the while, there’s no additional cost for Snowflake Data Sharing and the business agreements for sharing data are direct between data providers and consumers with no involvement from Snowflake.

“Snowflake has redefined what’s possible for data analysis within and between organizations,” Snowflake’s CEO, Bob Muglia said. “Snowflake Data Sharing transforms data into a product, a true business asset. Our established and recent customers have been using Snowflake Data Sharing in ingenious ways to redefine their data analytics and their business operations to bolster their competitive advantage. Best of all, the business models that data sharing companies create with one another are their own, without any involvement from Snowflake.”

Amazon Web Services (AWS), Snowflake’s infrastructure partner, continues to lead with state-of-the-art cloud architecture, which helped enable Snowflake’s vision of the data sharehouse. “Customers are moving to the cloud for agility and flexibility, but also to enable innovative and disruptive business models,” said Ken Chestnut, Global Segment Lead, Amazon Web Services. “Snowflake Data Sharing enables companies to easily share and collaborate around data to deliver new capabilities, products and business innovations.”

Using simple commands, an enterprise can share or acquire live and secure, read-only access to any part of a data warehouse with and from other enterprises. The benefits of Snowflake Data Sharing include:

  • Natively store all structured and semi-structured data once and share limitlessly with no data movement for fastest time-to-value.
  • Direct and simple access to live data without the intermediate, complex and delaying steps of outdated data sharing methods such as email, FTP, EDI and APIs.
  • Fully secure and governed data with all benefits of Snowflake’s modern data warehouse.
  • A complete cloud sharing environment that eliminates the need and cost to store another enterprise’s data. Data providers do not incur a cost for sharing data and data consumers only pay for the compute resources they use on the data shared with them.
  • Data sharing business agreements are direct between data providers and consumers. Snowflake remains focused on delivering the world’s best data warehouse, and now, the world’s only data sharehouse.

A number of enterprises have already added Snowflake Data Sharing to their strategy to advance their operations, better serve their customers and create new market opportunities:

Localytics is a Boston-based mobile engagement platform company. Localytics gives hundreds of the world’s top brands insights about their mobile users and the tools to engage with those users. Localytics Direct Access, powered by Snowflake Data Sharing, lets customers access Localytics data without exporting anything first, solving one of the biggest data challenges marketers face. Previously, users had to connect different sources of customer data from CRM systems, Business Intelligence (BI) tools, mobile analytics and other sources. Data was often exported and copied into other platforms to be manipulated and further analyzed. This process produced multiple copies of the data living in many places, increasing costs, complexity and inconsistent results. “Customers immediately saw that Snowflake Data Sharing could potentially eliminate their ETL processes,” Localytics Director of Engineering, Michal Klos said. “That’s extremely important because they have overburdened data teams and don’t want to maintain a data warehouse. Our customers are very happy because the Snowflake solution saves them a lot of time and effort.”

PlayFab provides a backend platform for operating games post-launch with powerful real-time tools and services. The PlayFab platform includes player relationship management, tournaments and leaderboards, in-app commerce, content management and automation tools to reduce player churn and boost engagement and monetization. PlayFab uses Snowflake Data Sharing to significantly upgrade PlayFab’s already powerful analytics tools by giving studios live access to their game data. “Rich data is the lifeblood of modern games. To succeed, game developers need immediate, direct access to all their data,” PlayFab CEO and co-founder, James Gwertzman said. “However, only the largest studios could afford comprehensive data warehouses or the most advanced analytics tools. Now, with Snowflake Data Sharing, every PlayFab customer can have a world-class data warehouse, pre-populated with all their data, and updated in near real-time. By democratizing access to data, we’re fulfilling our long-term vision of giving gaming developers of all sizes equal access to the industry’s most powerful LiveOps tools.”

Snagajob’s mobile sourcing and hiring tools connect 75 million registered hourly workers to Snagajob’s business subscribers, which represent 300,000 employer locations. Snagajob shares its data with an external vendor, which uses the data to reach out to Snagajob clients via targeted re-engagement campaigns. Snagajob is also evaluating Snowflake Data Sharing to share data with its enterprise customers that want to perform analytics on their previous sourcing and hiring activities. “Before Snowflake, it was a massive endeavor to package up the data and send it over the public Internet, which isn’t always secure. Then, each customer or vendor had even more work to get any value from it,” Snagajob’s Principal Architect, Robert Fehrmann said. “Snowflake eliminated all of this. It’s the Holy Grail of data analytics.”

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. Its diverse customer portfolio includes leading brands in retail, automotive, CPG, dining and global investment companies. PlaceIQ will make its data available via Snowflake Data Sharing to make it easy for their data clients to combine geolocation with other forms of data in order to better understand the customer journey and inform other key business decisions. PlaceIQ chose to leverage Snowflake to avoid the traditional, delayed and costly forms of data sharing and to increase the flexibility of innovative data exploration for their clients and partners. “Our vision is to get the data directly into the hands of business decision-makers and give them a tool in which they can analyze and make decisions immediately,” PlaceIQ Co-founder and CTO, Steve Milton said. “The days of a customer using one data set are long over. Most people in the data marketplace are aggregating many data sets to solve problems as effectively as they can, which is where Snowflake delivers real value.”

From the very first days, Snowflake’s pioneers wanted to enable a multitude of technical and business possibilities with groundbreaking technology. “When we defined the initial Snowflake architecture, we understood there was potential to share data across organizations. But we needed time to put all the security mechanisms in place,” Snowflake CTO and Co-founder Benoit Dageville said. It’s very gratifying to see the customer reaction to this innovative capability.”

For more information about what Snowflake Data Sharing means to data analytics and the data economy overall, read Bob Muglia’s latest blog. You can also visit www.datasharehouse.com to learn about the features, benefits and technology of Snowflake Data Sharing.

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About Snowflake Computing

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora

Snowflake Computing

(408) 666-5694

press@snowflake.net

 

 

Snowflake Continues Its Exponential Growth with the Return of its Most Successful Live Cloud Analytics Event

The Cloud Analytics City Tour comprises one-day events across the U.S. and U.K. to deliver a 30-day action plan for senior data professionals and technology innovators to end their struggle for data.

SAN MATEO, Calif. — May 3, 2017 — Snowflake Computing, the data warehouse built for the cloud, today announced that registration is now open for its 2017 Cloud Analytics City Tour. The Snowflake event series spans June 1-22 and will center on the theme “Your Data Struggle Ends Now.” The one-day events will bring together the brightest minds in data and analytics to discuss the latest trends, best practices and lessons learned in data warehousing, big data and analytics.

Attendees will walk away with evidence-based insights and a detailed 30-day action plan to end their struggle of getting all the insight from all their data to all their business users. The international tour kicks off in London on June 1 and will visit eight U.S. cities over the next three weeks. The events are expected to draw thousands of senior business leaders, analytics professionals and IT professionals from the U.S. and U.K.

“We’re building on the success of our previous Cloud Analytics City Tour by delivering even greater value to attendees based on the cumulative experiences from Snowflake, our customers, industry experts and our valued technology partners,” said Snowflake CMO Denise Persson. “These one-day, fast-track events will inform and empower IT and BI professionals with loads of useful information they can take action on to enable their organizations to become data-driven enterprises.”

Confirmed speakers for the Snowflake Cloud Analytics City Tour include:

  • Erika Bakse, Head of Business Intelligence, IAC Publishing Labs (Ask.com)
  • Joshua Builder, Chief Technology Officer, Rent the Runway
  • David Buonasera, Chief Technology Officer, SpringServe
  • Robert Fehrmann, Principal Architect, Snagajob
  • Jonathan Geggatt, Data Engineering Manager, HotelTonight
  • Thuy Kim, Vice President of Business Intelligence, Age of Learning
  • Michal Klos, Engineering Director, Data Platform, Localytics
  • Paul Miller, Business Intelligence Professional, University of Notre Dame
  • Kelly Mungary, Director of Enterprise Data & Analytics, Lionsgate
  • Cameron Pumphrey, Chief Information Officer, Snap Kitchen
  • Marlen Rattiner, Senior Director of Product Management, Blackboard
  • Mark Sear, VP, Audiences and Data, CNN International Commercial
  • Adam Shepard, Senior Architect, AudienceScience
  • Tom Silverstrim, Senior Director of Platform Intelligence, TubeMogul, an Adobe company
  • Adam Slader, Head of Analytics, GTA
  • Carlos Sousa, Architect- Digital Transformation, Outsystems
  • Adam Weinstein, Executive Director, Analytics & Data Science, athenahealth
  • Nathan West, Director of Analytics, Telltale Games
  • Jason White, Senior Director of Software Engineering, Blackboard
  • Gordon Wong, Director of Business Intelligence Infrastructure, Fitbit

Cloud Analytics City Tour is the first London Snowflake event on the heels of Snowflake’s U.K. Expansion

The full-day London event will take place at The Banking Hall of London and will feature:

  • A morning keynote session from Snowflake CEO Bob Muglia.
  • Customer panel showcasing best practices and lessons learned from their enterprise, built-for-the-cloud data warehouse and analytics implementations.
  • Industry thought leader session.
  • Separate IT- and BI-focused tracks addressing each group’s specific data struggles.
  • Live 30-day action plan presentation on how to implement a built-for-the cloud data warehouse.
  • A networking reception, where attendees can share their data experiences with peers and industry experts.

Snowflake’s first-ever London event comes on the heels of the company’s recent announcement of its Series D funding round and new office opening in London.

Snowflake U.S. City Tour to Spotlight Cloud Journeys of Leading Enterprises

The U.S. leg of the Cloud Analytics City Tour will include free half-day events in:

Each day’s event will feature:

  • Deep dives from technology and industry experts on key concepts and best practices for data warehouse modernization: data loading, data integration, data analytics.
  • Presentations from senior data professionals who will share their data struggles and how built-for-the-cloud data warehousing transformed their struggles into successes.
  • Powerful use cases that expose the limitations of traditional data warehousing and reveal what data warehousing built-for-the-cloud can deliver.
  • Q&A session between industry experts and event attendees followed by a networking reception.

Register Today for the 2017 Cloud Analytics City Tour

Register here for the London Cloud Analytics City Tour stop with code SPECIALPR to receive 50% off ticket prices.

Register here for the U.S. Cloud Analytics City Tour stops. For the latest updates on events, speakers, and registration, visit the Cloud Analytics City Tour website.

The Snowflake Cloud Analytics City Tour is brought to you by Snowflake’s strong ecosystem of technology and solution partners including Amazon Web Services, Tableau, Looker, Informatica, Talend, and others.

Twitter: Follow the Cloud Analytics City Tour at #datastruggle17

About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

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Media Contact

Eszter Szikora

Snowflake Computing

408-666-5694

press@snowflake.net

 

Transform Builds its Big Data, Revenue Analytics SaaS Solution on Top of Snowflake

The #1 Cloud Data Warehouse chosen over the competition for its innovative technology and built-for-the-cloud architecture.

SAN MATEO, Calif. – April 25th, 2017 — Snowflake, the data warehouse built for the cloud today announced that Transform Inc., developer of the first enterprise Revenue Data Platform or RDP, has selected Snowflake as the foundational data store for its software-as-a-service (SaaS) product that delivers high performance, big data analytics to enterprises keen to optimize their ability to grow revenue.

Transform’s enterprise SaaS platform is the only all-in-one big data analytics platform designed specifically for enterprise revenue acceleration. It features a self-constructing data engine that ingests and models specific threads of data from a customer’s internal information systems, online ad systems, and third-party data services. The platform’s role-based machine learning BOTS provide insights, predictions and recommendations specific to users with job functions across the overall sales and marketing organization.

As a result, Transform’s RDP delivers a 10x reduction in the time and cost of legacy enterprise business intelligence implementations and enables businesses to optimize their sales, marketing, advertising, channels, promotions and incentives.

“We believe that businesses should be getting a lot more from the massive investments they make in sales and marketing – more sustainable and predictable revenue growth. And we believe that data is the key. So, we’re changing the game for enterprise business intelligence, proving it doesn’t have to take years and cost millions of dollars,” Transform’s co-founder and CEO, Tom Chiarella said. “Furthermore, we believe that our customers require actions, not simply charts and graphs geared for a few internal analysts and specialists.”

Two years ago, Transform’s R&D group searched for a cloud-native data warehouse technology to underpin its vision for the Revenue Data Platform. Transform wanted to equip customers such as Disney, Intel, Macy’s, American Apparel, Verizon and Xerox with timely insights and actionable recommendations to boost revenue growth. The modern cloud data warehouse Transform sought had to bring all revenue-related data into one location so companies could analyze, pinpoint revenue gaps and reposition how they marketed, promoted, priced and sold their products and services.

After evaluating a number of cloud database technologies, Transform selected Snowflake for its unique built-for-the-cloud architecture. “Snowflake’s decoupling of storage and compute, its truly elastic nature and ability to syndicate data made it an ideal choice,” said Murali Krishnan, VP of Technology who joined Transform after 22 years at Microsoft. “Snowflake enables our RDP platform to deliver the best of virtually unlimited scalability, security, real-time performance, and cost-effectiveness for our customers.”

With Snowflake’s exponentially faster performance, ability to run ad hoc reporting, scale seamlessly from 1gb of data to multi-PBs, Transform customers shifted from analytics performed weekly, monthly or quarterly by the IT team, to real-time analytics performed by anyone involved in revenue generation.

For example, Transform’s major retailer customers moved off their legacy systems to RDP powered by Snowflake. These major brands now have a single source of truth for revenue data, direct from ERP and POS sources, and easily integrated with marketing, sales, product and inventory data.

Transform also enables retailers to produce predictive insights to improve in-store conversion, product performance, pricing and promotions ROI, customer support insights and enablement, and market opportunities.

For example, Transform can quickly uncover why one retailer’s physical store performed significantly better than another. Transform communicates recommended daily actions to store managers to help boost sales based on previous performance, current inventory and evolving customer trends.

“Our great aim is not insights or even knowledge, but actions,” said Transform co-founder and COO, Randa Minkarah. “We want to empower everyone within the company who has a role in revenue to take action that yields real incremental customers, sales and revenue.”

Snowflake CEO Bob Muglia said Transform is one of many innovative SaaS industry analytics solution providers that has chosen Snowflake. “Transform’s innovative application helps enterprises take decisive action to improve their top line, and we’re happy to be an integral part of their solution.”

About Transform

Transform Inc. is a Seattle-based company launched in 2014 with the first-of-its-kind, data-driven revenue growth platform for enterprise businesses. Transform’s customers gain the ability to predict and optimize all aspects of revenue generation including marketing, sales and product strategies.  Transform provides data collection, refinement and analysis that is delivered as visualized recommendations. The result is rapid action to drive top line growth. For more information on Transform, please visit www.transform.co.

About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

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Media Contact

Eszter Szikora

Snowflake Computing

408-666-5694

press@snowflake.net

higi Chooses Snowflake to Improve Customer Experience and Boost Advertiser ROI

Biometrics and advertising transform a self-service health experience into a data-driven revenue opportunity

SAN MATEO, Calif. — April 6 — Snowflake Computing, the data warehouse built for the cloud, today announced that higi, the health IT company that operates the largest ecosystem of health screening stations in North America, chose Snowflake to provide customized, preventive health screening to users, enhance the customer’s user experience and help healthcare partners better target and engage with their users, members and patients.

More than 36 million people have used higi stations to conduct 200 million biometric screenings, which generate data on blood pressure, pulse, weight, and body mass index. higi also helps users and partners collect ambient user data from more than 80 different wearables, health monitoring devices and apps. This data aids in personal health management and sharing for users as well as helps healthcare providers better manage patients’ health. By integrating and combining with loyalty program data, pharmacy system data and electronic health records, healthcare providers and payers, with explicit user consent and opt-in, get access to even more data insights and gain the ability to better stratify patient populations and manage community health.

From the success of higi’s ecosystem of health IT solutions emerged the challenge of how to manage terabytes of data and derive insight from that data. higi realized its exponential growth required a truly elastic, powerful, and affordable data warehouse built from the ground up that could easily scale, up, down and out (concurrency) without limits.

To accomplish this, higi turned to Snowflake with the goal of storing and analyzing all of its data in one location. By writing raw JSON event messages to files and regularly importing those files into Snowflake, higi found an extremely flexible solution that leverages Snowflake’s support for semi-structured data. Snowflake proved easiest to get up and running, was the most cost effective solution to meet higi’s needs and successfully endured rigorous testing. Once in production, higi immediately experienced the benefits of Snowflake’s fully relational, multi-cluster, SQL data warehouse architecture. With Snowflake, user event analysis that previously required overnight runs finished in two hours at a fraction of the cost of the previous approach.

“Queries are significantly faster because Snowflake has everything indexed,” said Robert Bakos, higi’s VP of engineering. “The ability to scale up fast, to analyze millions of records of clicks has proven really useful. And now we can do ad-hoc queries.”

With Snowflake, higi can now turn previously hard-to-read, comma-delimited reports into constantly updatable dashboards. With real-time reporting, the company can better gauge the success of its user engagement strategies, provide robust data insights to customers and shape their marketing efforts.

“We’ve already seen a ton of value in Snowflake,” Bakos said. “Seeing the power we have has prompted us to monetize our data. Before, analytics was providing retrospective insights. Now our data science team can deliver data insights in real time to product teams, management team and our customers.”

Snowflake CEO Bob Muglia added, “We’re delighted Snowflake is part of higi’s efforts to keep people healthy. It’s gratifying to help higi use its data to generate revenue, flourish, and reach more people.”

Join us for the evening on Tuesday, April 11th at Matter Chicago. Learn how innovative health technology companies such as higi use big data and Snowflake to exponentially grow their business. Click here to register.

About higi:

higi is a technology company that is transforming the way communities take care of themselves. Founded in 2012, the company owns and operates the largest FDA-cleared self-screening health station network in the United States with nearly 11,000 stations located in food, drug and mass market retailers. higi also operates a robust online community platform that is linked to the higi health station network and over 80 health devices, activity trackers and apps. To date, more than 36 million people have used a higi health station to conduct nearly 200 million biometric screenings (blood pressure, pulse, weight, body mass index). Over 4.5 million people have signed up for a higi account which offers an all-in-one biometric and activity data feed for personal health management and information sharing with friends, family and trusted healthcare providers. For general information, visit us at www.higi.com or for how to work with higi, at business.higi.com.

About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

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Media Contact

Eszter Szikora

Snowflake Computing

408-666-5694

press@snowflake.net

Snowflake Closes $100 Million in Series D Funding with New and Existing Venture Partners

Additional financing enables the #1 ranked cloud data warehouse to continue its exponential growth and rapid enterprise market adoption.

SAN MATEO, Calif. – Apr. 5, 2017 Snowflake Computing, the only data warehouse built for the cloud, today announced it has closed $100 million in growth funding led by ICONIQ Capital and accompanied by Madrona Venture Group. Snowflake’s Series D round also includes all of Snowflake’s existing funding partners: Altimeter Capital, Redpoint Ventures, Sutter Hill Ventures and Wing Ventures. Since its founding in 2012, Snowflake has raised a total of $205 million in funding.

Today’s round of funding will help Snowflake execute new and existing strategies, including:

  • Expanding current operations across the US and UK, and establishing Snowflake operations across other EU nations and Asia Pacific to address the global surge in demand for Snowflake’s data-warehouse-as-a-service.
  • Growing Snowflake’s world-class engineering team, with a special focus on Snowflake’s newest engineering office in Bellevue, Washington, to continue to deliver industry-first architecture and technology enhancements to the #1 ranked cloud data warehouse.
  • Continuing to deliver new innovations that further expand Snowflake’s lead over legacy cloud and on-premises solutions, while transforming what a data warehouse can achieve in order to expand the global market for data warehousing.
Bob Muglia, CEO, Snowflake

“We received an enormous amount of interest from the venture capital community for our Series D round, and we’re ecstatic to have ICONIQ and Madrona help advance Snowflake’s continued success,” Snowflake CEO, Bob Muglia said. “The additional funding will help us serve organizations of all sizes and across all industries, with the best platform to enable the data requirements for modern business. We’ll continue to advance our industry-leading technology to serve our current and future customers.”

The numbers already show that enterprises are moving away from on-premises and cloud legacy systems that inhibit the data-driven enterprise:

  • IDC predicts that through to 2018, spending on cloud-based, big data and business analytics technology will grow 5x faster than spending for on-premises.1
  • 99 percent of data professionals say the data warehouse is very important or important to their business operations.2
  • But 75 percent of data executives say they can’t deliver useful data analytics due to inflexible solutions.3
  • Yet, the promising news is that 32 percent already use a cloud data warehouse and 93 percent see the benefits of a data warehouse built for the cloud.2

Matt Jacobson, General Partner at ICONIQ Capital, recognized Snowflake’s product innovation and its ability to execute as key factors. “Everything that makes a company great now centers on data: the speed to assemble and organize data, and the ability to extract value and insight from that data,” Matt said. “Snowflake has perfectly positioned itself at the core of the data revolution.”

Madrona managing director S. Somasegar had a successful 27-year career at Microsoft, culminating in his last role as corporate vice president of Microsoft’s developer division.

“Cloud-native solutions, those built from the ground up for cloud, are what modern enterprises need to move quickly and efficiently in the cloud environment that is coming to dominate IT infrastructure. Snowflake is doing just that, and in the process, is upending an industry that began 30 years ago. We are excited to work with them as they reimagine what enterprise computing means in a cloud-based world.”

Snowflake’s latest round of venture funding comes just two months after the company’s year-end financial close on January 31. Highlights from the previous financial year include:

  • Nearly doubling its customer base and increasing total customer data storage by over 300 percent. Snowflake also lowered its storage pricing by 80 percent, making its storage pricing the lowest among data warehouse vendors.
  • Ranking as the #1 cloud data warehouse, beating competitors such as Google BigQuery, Teradata, IBM dashDB, HPE Vertica, Microsoft Azure SQL, SAP HANA and Oracle Exadata in Gigaom Research’s report “Sector Roadmap: Cloud Analytic Databases 2017”.
  • Delivering a comprehensive set of features to eliminate the manual and administrative overhead and complexity associated with managing a data warehouse.
  • Launching Snowflake On Demand – a fast and simple sign-up process to give data users of any type access to the most affordable and effective data warehouse.

Other recent milestones include Snowflake’s new cloud deployment in the EU (Frankfurt) region to address growing customer demand; enterprise-grade security features including support for HIPAA compliance and federated authentication; and expanding the Snowflake ecosystem by adding a number of new partnerships with technology vendors such as Tableau, Looker, MicroStrategy, Informatica and Talend. In addition, and in response to increased interest from integration partners, Snowflake recently launched the Snowflake Solution Partner Program. The program supports and empowers qualified Snowflake integration partners such as Slalom and UserReady that demonstrate the skills and experience to implement solutions that leverage Snowflake.

For more information about what Snowflake’s funding announcement means to its customers, and the industry, view Bob Muglia’s blog.

  1. “IDC FutureScape: Worldwide Analytics, Cognitive/AI, and Big Data 2017 Predictions,” Doc #US41866016, Nov. 2016
  2. “The State of the Data Warehouse, A survey of data professionals” Survey. March 2015
  3. “Data Analytics: Beyond the Hype, A survey of data professionals and executives” Survey. September 2016

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About Snowflake Computing

Snowflake Computing is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora

Snowflake Computing

(408) 666-5694

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About ICONIQ Capital

ICONIQ Capital is a global, multi-family office and merchant bank for a group of influential families.

About Madrona Venture Group

Madrona (www.madrona.com) has been investing in early-stage technology companies in the Pacific Northwest since 1995 and has been privileged to play a role in some of the region’s most successful technology ventures. The firm invests predominantly in seed and Series A rounds across the information technology spectrum, including consumer Internet, commercial software and services, digital media and advertising, networking and cloud computing, and mobile. Madrona manages approximately $1 billion and was an early investor in companies such as Amazon.com, Apptio, Rover.com, and Redfin.

Snowflake Expands US Engineering Operations – Opens Seattle Office

The #1 ranked cloud data warehouse keen to engage Seattle’s best software engineers

SAN MATEO, Calif. – March. 30, 2017 – Snowflake Computing, the only data warehouse built for the cloud, today announced the opening of its Seattle office to attract the best talent from the Pacific Northwest, augmenting its headquartered operations in Silicon Valley. The demand for Snowflake’s solution continues to grow at an exponential pace. Enterprises of all sizes, and from all industries, deploy Snowflake to free their organizations from the constraints of legacy on-premises and legacy cloud data warehouses. Snowflake enables the data-driven enterprise by delivering innovative architecture and technology from our world-class engineers. The new Seattle office will help continue that commitment to our customers.

The Seattle area has become a leader in the US for cloud-based technology, including enterprise cloud providers such as Amazon, Microsoft and Google, and many cloud-focused startups. It’s a natural location for the first engineering office for Snowflake outside of the San Francisco Bay Area. Snowflake’s office will open in downtown Bellevue, which has consistently ranked among the top 10 cities to live in the US in the past 10 years. In addition, Snowflake will take up residence in City Center Bellevue, which is adjacent to Bellevue Transit Center – a key public transport hub serving the greater Bellevue area.

Leo Giakoumakis will head the Bellevue office. Leo has 20 years of software engineering experience with enterprise software, data management and cloud services. For over 13 years at Microsoft, he led engineering teams in SQL Server, Azure SQL Database and most recently in HDInsight, where he delivered Hadoop, Spark and Kafka clusters as a cloud service. Leo holds an MS in Information System Engineering from the University of Manchester.

“Snowflake’s approach to data warehousing has solved the challenges other data analytics platforms still struggle with,” Leo said. Snowflake’s engineering team, and the revolutionary technology they continue to advance, convinced me that Snowflake will transform this industry. More importantly, Snowflake’s product roadmap involves building some of the coolest features that will put Snowflake way out in front of the competition.”

Snowflake’s executive team is very familiar with the Seattle area. Snowflake CEO Bob Muglia was president of Microsoft’s server and tools business, which rocketed to $17 billion in annual revenue under his leadership. Snowflake’s head of engineering, Sameet Agrawal, spent many years in Microsoft, heading the SQL Server Relational Database Engine.

“Snowflake became the world’s best data warehouse because the company started with the world’s best engineers,” Sameet Agrawal said. “And they attracted other top engineers from around the globe and all over Silicon Valley – a process that continues to repeat at Snowflake today. Now it’s time we open our doors to the best engineers in Seattle. From the technology titans headquartered in Seattle, to all the global tech companies and innovative start-ups that have footprints in Seattle, we invite engineers who want to change the world with the most innovative data warehouse technology to contact us.”

Snowflake was co-founded in 2012 by two of the world’s best database architects – Benoit Dageville and Thierry Cruanes. With more than 50 years of combined architecting and engineering experience, other top engineers from around the world quickly joined Snowflake’s Silicon Valley operations. Snowflake’s third co-founder, Marcin Zukowski, invented vectorized query execution in databases and brought his research to market by co-founding Vectorwise, which Actian Corporation bought before Marcin joined Snowflake.

Snowflake is actively hiring in Seattle for product managers, engineering managers, senior and junior engineers. To get an engineer’s view of how Snowflake’s architecture and technology exceeds all other data warehouse and noSQL solutions, click here to receive a copy of “The Snowflake Elastic Data Warehouse” – a technical paper presented at SIGMOD 2016.

Some of Snowflake’s 2016 competitive and product milestones include:

Competitive momentum

  • Beat competitors, including Google BigQuery, Teradata, IBM dashDB, HPE Vertica, Microsoft Azure SQL, SAP HANA and Oracle Exadata, to take the top spot in Gigaom Research’s review of enterprise cloud data warehouses: “Sector Roadmap: Cloud Analytic Databases 2017.”

Product innovation

  • Announced enterprise-grade security features, including support for HIPAA compliance and federated authentication to deliver a new standard in built-in security for data platforms.
  • Issued a comprehensive set of features to eliminate the manual, administrative overhead and complexity associated with managing and protecting data warehouses for multi-structured big data. These features include automatic concurrency scaling, results caching, time travel and adaptive data management.

Snowflake’s momentum demonstrates the growing realization among enterprises that traditional data warehouse solutions, on-premises and cloud, are obstacles to becoming data-driven organizations. Frustrated by the challenges of outdated technology, businesses are shifting to Snowflake to acquire the best architecture, technology, service and price.

Resources

About Snowflake Computing

Snowflake Computing is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora

Snowflake Computing

(408) 666-5694

press@snowflake.net

PDX Inc. Deploys Snowflake and Looker To Deliver Analytics-based SaaS Solution to Pharmacies

Best-of-breed duo chosen over legacy data warehouse and Hadoop/cloud options

SAN MATEO, Calif. – March 7, 2017 — Snowflake Computing, the only data warehouse built for the cloud, teamed up with its partner Looker, a leading data platform company, to deliver pharmacy-services firm PDX Inc. with an analytics-based SaaS solution to serve its 10,000 pharmacy customers. The service enables pharmacies to gain deep insight into their operations, finances, and patient-centric clinical decisions.

PDX, of Fort Worth, Texas, offers products and services so individual and chain pharmacies across the US can process prescriptions; make operational, financial and patient- centric clinical decisions; and operate wellness programs. More than 10,000 pharmacies use one or more of PDX’s suite of on-premises and SaaS software and services, requiring PDX to process over 25 million new or changed records per day.

To grow its service offerings, PDX wanted to gather data on all its pharmacies and provide that analysis back to them in a SaaS offering so the pharmacies could better market to and serve their customers.

But PDX faced several challenges with its SaaS endeavor:

  • Its legacy, on-premises data warehouse couldn’t analyze data across multiple pharmacies or an entire pharmacy chain. It couldn’t scale to accommodate additional customers, and it had no ad hoc query capability.
  • Processing larger volumes of data would have required additional, expensive hardware. For, example, PDX’s existing environment took a week to process 3 billion records – an endeavor that should have taken a fraction of the time.

PDX set up a six-week, proof-of-concept comparison to find a new data warehouse and data analytics platform. In addition to Snowflake and Looker, the competitors included PDX’s legacy data warehouse provider, and Hortonworks Hadoop deployed on the Microsoft Azure cloud service.

The Hadoop team had a two-week head start but Snowflake caught up within a few days and was importing and analyzing data within a week. During that time, the Hadoop and legacy teams spent at least three weeks standing up those environments. Snowflake was the clear winner across all categories:

For the presentation layer, PDX compared Looker to other popular data-visualization tools. Thanks to Snowflake’s native integration with Looker, its efficient use of SQL, and its avoidance of unnecessary joins, Looker achieved the desired query performance with a warehouse half the footprint of the competition’s. PDX also appreciated that Looker has an in-database application layer so PDX can grow Snowflake and Looker simultaneously.

With Snowflake and Looker, a single interface allows for logging into accounts, creating new databases and warehouses and managing permissions. As SaaS offerings, the combination easily accommodates growth, and PDX has minimal administrative chores. Data is always encrypted, at rest and in-transit.

“We feel very confident that whatever we run into we’ll be able to scale Snowflake to meet the performance requirements of our pharmacy customers,” PDX’s chief information officer, Todd Crosslin said.

With Snowflake and Looker, PDX can easily identify a pharmacy’s highest performing technicians with the lowest error rates to help improve utilization rates. PDX can pass that information onto a pharmacy as an unsolicited, good-will gesture to generate initial and ongoing interest in PDX’s new SaaS offering.

“I emailed the customer, and I can’t even say how ecstatic she was,” Crosslin said.

With a single query, PDX also found numerous prescriptions that insurance companies inadequately reimbursed. Armed with this information, the affected pharmacies could obtain outstanding monies owed.

Snowflake CEO Bob Muglia added, “Analytics-based SaaS offerings continue to emerge from vendors rich with data to provide crucial insight to their customers. Snowflake is emerging as the logical data warehouse choice of data-driven SaaS companies to best serve their customers.”

About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Resources

Media Contact

Eszter Szikora

Snowflake Computing

408-666-5694

press@snowflake.net

University of Notre Dame Deploys Snowflake and Tableau to Help Grow Its Fundraising Strategy

Top 25 US college uses data-driven approach to reveal deeper insight into alumni giving trends

SAN MATEO, Calif. – January 24, 2017 – Snowflake Computing, the data warehouse built for the cloud, and Tableau, a leading provider of rapid-fire business analytics, today announced that one of the nation’s leading undergraduate institutions, the University of Notre Dame, chose Snowflake and Tableau to determine who will be its next, likely donors. The university has improved its analytics performance 10-fold and now uses near real-time data to better target its fundraising strategies.

Founded in 1842, Notre Dame relies on its network of 135,000 alumni to help fund crucial research and undergraduate education programs. Understanding alumni interaction trends and finding new ways to keep alumni connected are crucial to Notre Dame. The university built its first data warehouse with a legacy warehouse vendor eight years ago. But the system couldn’t scale to Notre Dame’s thriving volume and velocity of data – a result of new, faster fundraising efforts. In addition, queries took 30-90 minutes to complete. These issues and other barriers stalled the university from delivering real-time business analytics, urging Notre Dame to choose a cloud-built data warehouse and business analytics solution to leverage all alumni data, while the data was still relevant.

Notre Dame selected Snowflake and Tableau for exponentially faster access to data and analytics reporting regardless of the volume, velocity or variety of data. Notre Dame can also bring all of its data into one location. This includes loading, integrating and analyzing structured and semi-structured data with little effort – something its legacy data warehouse and analytics solutions failed at. Snowflake can natively load structured data, and does not require the laborious and costly transformation to load semi-structured data. Today, Notre Dame can load any data into Snowflake without a predefined schema, and query that data using ANSI-standard SQL.

“We looked at a few cloud data warehouse and analytics competitors but confidently chose Snowflake and Tableau,” Notre Dame’s Business Intelligence Manager, Chris Frederick said. “Tableau is the friendliest way for our business to explore data. When you’re lost in a sea of data, a visualization can act as a sort of information map. When combined with Snowflake’s speed, we can now explore this information map at the speed of thought and move from data, to information, to a decision, 10 times faster.”

Notre Dame continues to be a leader in university fundraising. It is in the top 5% of all universities according to US News & World Report’s Alumni Giving Rank. Snowflake and Tableau are excited to help Notre Dame and other universities grow their fundraising with innovative, data-driven strategies.

“Our customers continue to innovate with data in ways they never envisioned before Snowflake,” Snowflake CEO, Bob Muglia said. “We are proud to be part of the solution that helps Notre Dame leverage data to raise funds for cutting-edge research and best-in-class undergraduate education.”

“Tableau helps people see and understand their data,” said Rob Dolan, Education Market Sector Director at Tableau. “Using our data analytics, Notre Dame is able to better understand trends from massive amounts of information so they can make better decisions and act more quickly with regards to donors and increasing funds for education and research.”

About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

About Tableau

Tableau (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 50,000 customer accounts get rapid results with Tableau in the office and on-the-go. Over 200,000 people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableau.com/trial.

Resources

Media Contact

Eszter Szikora

Snowflake Computing

408-666-5694

press@snowflake.net

Snowflake Surges Past Competition and Nearly Doubles Customer Base for 2016

Another record year for customer acquisition, product innovation and partner expansion

SAN MATEO, Calif. – Jan. 12, 2017 – Snowflake Computing, the only data warehouse built for the cloud, today announced another year of record growth in 2016 as it continues to beat enterprise data warehouse and big data vendors by supplying the best technology and the best architecture at the best price. Snowflake increased its customer base by 90 percent and executed nearly two billion customer queries, totaling more than one million hours of cloud processing time. All of this performance happened at speeds and with an ease of use that transformed the customer experience when compared to all other data warehouses.

In addition, customer data storage in Snowflake surged by over 300 percent in 2016, with multiple customers storing more than one petabyte of data and still experiencing the fastest and most affordable data warehouse on the market. All of Snowflake’s innovation and success in 2016 culminated in December, when Snowflake was ranked the #1 cloud data warehouse, beating all of the largest data warehouse vendors in the market across six product attributes.

“We’ve made major strides in 2016 to deliver on our promise of providing the most powerful, affordable, accessible and flexible cloud-built data warehouse for enterprises big and small,” Snowflake CEO, Bob Muglia said. “Through significant product developments, partnerships and programs, and further building our world-class team, we’ve done just that. We continue to knock down the technology, access and cost barriers to storing all of your data in one location for fast, affordable and limitless data analytics. At the end of the day, nothing should stop you from being a data-driven enterprise.”

Snowflake’s 2016 competitive, product, customer, partner and corporate milestones include:

Competitive momentum

  • Beat competitors, including Google BigQuery, Teradata, IBM dashDB, HPE Vertica, Microsoft Azure SQL, SAP HANA and Oracle Exadata, to take the top spot in Gigaom Research’s review of enterprise cloud data warehouses: “Sector Roadmap: Cloud Analytic Databases 2017.”
  • Reduced cloud storage pricing by 80 percent to make Snowflake the most affordable data warehouse available. Promised continued price reductions to match S3 pricing from Amazon Web Services, Snowflake’s cloud storage provider. Organizations of all sizes no longer have a cost barrier to storing all of their data in one location.

Product innovation

  • Announced enterprise-grade security features, including support for HIPAA compliance and federated authentication to deliver a new standard in built-in security for data platforms.
  • Issued a comprehensive set of features to eliminate the manual and administrative overhead and complexity associated with managing and protecting data warehouses for multi-structured big data. These features include automatic concurrency scaling, results caching, time travel, and adaptive data management.

Customer acquisition

  • Acquired new customers from a variety of industries including HotelTonight, PDX, Rue La La, Telltale Games and University of Notre Dame.
  • Announced Snowflake On Demand™, a fast and simple sign-up process for data users of any type to have easy access to the most affordable and effective data warehouse. Available since November, Snowflake On Demand has dramatically increased the pace at which customers sign up and start using Snowflake.
  • Established new cloud deployment of Snowflake in the EU (Frankfurt) region to address European customer demand.

Ecosystem expansion

Corporate momentum

Snowflake’s momentum demonstrates the growing realization among enterprises that traditional data warehousing solutions, on-premises and cloud, are obstacles to becoming data-driven organizations. Frustrated by the challenges of outdated technology, businesses are shifting to Snowflake to acquire the best architecture, technology, service and price.

Resources

About Snowflake Computing

Snowflake Computing is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora

Snowflake Computing

(408) 666-5694

press@snowflake.net

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