Snowflake Continues Global Expansion with Australian Data Center Deployment

Organizations achieve the data sovereignty and low latency required to efficiently run their Australian operations.

SAN MATEO, Calif. – Sep. 13, 2017 – Snowflake Computing, the only data warehouse built for the cloud, today announced its new cloud deployment of Snowflake in the  Asia Pacific (Sydney) region. Available now, this is a key development for Snowflake’s multinational customers with Australian operations and its customers based in Australia. Snowflake’s Sydney deployment is another initiative in Snowflake’s customer-centric strategy for organizations to easily and affordably store and access all their data in one solution for deep, analytical insight.

Snowflake customers with operations in Australia can now keep their Australian data local. They get fast, low-latency access to their data, while accelerating their global data initiatives by satisfying their country-specific data needs. And organizations that want to establish a data warehouse in Australia now have local access to the only data warehouse built for the cloud. They get the performance, concurrency and simplicity of the most powerful data warehouse to help them succeed in the data-driven economy.

“(Australian) spending on hardware maintenance is forecast to decrease by 6% in 2018 as more Australian businesses leave their own data centers to embrace public cloud,” Forrester Principal Analyst Tim Sheedy wrote in the January 2017 Forrester report, Australian Tech Market Outlook For 2017 to 2018: CIOs Transform Their Tech Teams For The Age Of The Customer. “Cloud has enabled many companies to reduce the complexity of their back-end systems and leverage scale and automation to drive innovation and business agility. Amazon Web Services (AWS) and Microsoft already have local data centers. This signifies that Australia is a major market for cloud providers and that they are serious on addressing local concerns about data sovereignty and latency.”

Sydney represents Snowflake’s fourth global deployment on AWS, following instances in US West (Oregon), US East (Northern Virginia) and EU (Frankfurt). Snowflake continues to serve the following needs of organizations that do business in multiple geographic regions:

  • Data sovereignty – Keep data local to meet regional data protection regulations.
  • Low latency – Acquire the best analytics performance possible with data close to home.
  • Data resiliency – Deploy a second instance of your data warehouse for high availability.

Blackboard Inc. is a Snowflake customer and a leading provider of learner, success-focused technology solutions and services. The company serves over 16,000 clients in 90 countries. Blackboard’s products provide education institutions around the world with a wide breadth of data about their academic programs and student performance. Blackboard uses Snowflake for its analytics products such as Blackboard Predict, which focuses on student risk and retention by using data to accurately and proactively identify students at risk and help them succeed with targeted interventions. Blackboard also uses Snowflake to understand how its learning management system is used in order to prioritize features and continuously improve its products.

“We’re excited about the availability of Snowflake in Australia. Keeping student data inside certain geographic regions per local regulations is crucial to serving our clients,” Blackboard’s director of product development, Jason White says. “It’s just another attribute of Snowflake’s compelling architecture, performance and availability that enables us to deliver innovative new solutions such as Blackboard Predict.”

Snowflake’s deployment in Australia enables organizations of any size and geographic location to move past the barrier of geography and get the most out of their data while capitalizing on all the benefits of working in the cloud.

“A data warehouse built for the cloud, with global availability, enables organizations to integrate and analyze all their data no matter where they are,” Snowflake CEO, Bob Muglia says. “By providing an Australian deployment, Snowflake enables customers with Australian data to keep that information close to home. They now have more control over their data and how they comply with Australian data protection regulations.”

For details on Snowflake’s pricing for all available regions, visit our pricing page.

Resources

About Snowflake Computing

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora
Snowflake Computing
(408) 666-5694
press@snowflake.net

Capital One Joins Snowflake’s Series D Funding Round

Investment will help advance Snowflake’s innovative data analytics solutions for the financial services industry.

SAN MATEO, Calif. – Sep. 6, 2017 Snowflake Computing, the only data warehouse built for the cloud, today announced that Capital One Growth Ventures, the venture investing arm of Capital One Financial, has joined its latest round of growth funding, bringing Snowflake’s Series D round to a total of $105 million. The Series D round was announced in April of 2017, led by ICONIQ Capital and accompanied by Madrona Venture Group, and includes all of Snowflake’s existing investors: Altimeter Capital, Redpoint Ventures, Sutter Hill Ventures and Wing Ventures. Since its founding in 2012, Snowflake has raised a total of $210 million in funding.

Capital One is a data-driven enterprise and has been working with Snowflake to deliver the most secure and powerful version of Snowflake’s built-for-the-cloud data warehouse – Virtual Private Snowflake (VPS). Capital One became Snowflake’s first VPS customer in July, and today’s investment of $5 million by Capital One Growth Ventures will help advance Snowflake’s commitment to deliver innovative technology to financial services enterprises. Today, Snowflake also launched VPS to the financial services industry. Read about it here.

“We’re incredibly excited to have an innovative industry leader such as Capital One Growth Ventures join Snowflake as an investor,” Snowflake CEO, Bob Muglia said. “Capital One’s groundbreaking, cloud-first strategy is a beacon to other industry enterprises that want to advance their technology infrastructure. We look forward to many years of collaborating with Capital One to deliver the most ingenious industry solutions.”

VPS is the most advanced edition of Snowflake, delivering a secure and compliant solution to enable regulated enterprises to easily and efficiently derive insights from their data. VPS also provides the flexibility and scale to meet the needs of the large financial services companies.

“Capital One has always been a data-driven company, and we are now an industry leader in adopting new cloud technology,” said Venkatesh Seetharam, Partner at Capital One Growth Ventures. “With Snowflake’s unique and forward-thinking data warehouse solution, Capital One and other large enterprises are equipped to deliver even better user experiences for customers. We look forward to continuing our partnership with Snowflake as an investor, and being part of the company’s ongoing innovation and evolution of the cloud industry.”

To read more about the launch of VPS, click here. To read Bob Muglia’s blog about Snowflake’s VPS announcement, click here. You can also learn about the Snowflake features and benefits to protect enterprise sensitive data by clicking here.

Resources

About Snowflake Computing

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora
Snowflake Computing
(408) 666-5694
press@snowflake.net

About Capital One Growth Ventures

Capital One Growth Ventures (COGV) is the venture investing arm of Capital One, with offices in San Francisco and New York. COGV invests across data, security, payment, and financial technology, and seeks opportunities to build unique strategic relationships that benefit both startups and Capital One customers.

Snowflake Introduces the Cloud Data Warehouse Built for Financial Services

Virtual Private Snowflake (VPS) delivers the security, performance, scalability and single source of truth that financial services enterprises demand to advance their business.

SAN MATEO, Calif. – Sept 6, 2017 Snowflake Computing, the only data warehouse built for the cloud, today announced Virtual Private Snowflake (VPS) – the ideal solution for industries such as financial services that demand the highest level of security. VPS is the most advanced edition of Snowflake. It delivers the most secure solution so financial services enterprises can easily and efficiently derive all the insight from all their data. Thanks to VPS, financial services companies can experience the most innovative architecture the cloud has to offer, with the administrative controls required by large enterprises.

To gain insight from their data, financial services enterprises face the same technology challenges as other industries. In addition, they operate in a regulated environment that demands the highest level of data security:

  • Resource-intensive safeguards – Existing on-premises and cloud solutions were not designed to operate in today’s security-focused, highly regulated environment.
  • Inconsistent data – Limitations of existing solutions force large enterprises to separate their data into silos that make analysis difficult and often produce inconsistent results.
  • Performance and scalability limitations – The complex solutions used today cannot scale to meet the data size or concurrency requirements of large financial services organizations. Existing data warehouse products are unable to leverage the elasticity that the cloud can deliver.

Virtual Private Snowflake includes the following features to ensure the highest security for any data warehouse or big data platform:

  • Private deployment – Enterprises get a dedicated and managed instance of Snowflake within a separate AWS Virtual Private Cloud (VPC).
  • Tri-Secret Secure – A new feature included with VPS ensures customer control and data protection by combining a customer-provided encryption key, with a Snowflake-provided encryption key and user credentials.
  • Encryption everywhere – Snowflake automatically encrypts all data at rest and in-transit.
  • Comprehensive protection – Features such as multi-factor authentication, role-based access control, IP address whitelisting, federated authentication and annual rekeying of encrypted data are all part of VPS.
  • Security validations – SOC 2 Type 2, PCI DSS compliance and support for HIPAA compliance validate the level of security of Snowflake’s cloud data warehouse.

In addition, since VPS is a version of Snowflake, financial services enterprises also get the six defining qualities of the no. 1 cloud data warehouse:

  • Complete SQL database – Snowflake supports the tools millions of business users already know how to use today.
  • Zero management – Snowflake reduces complexity with built-in performance so there’s no infrastructure to tweak, no knobs to turn and no tuning required.
  • All of your data – Store and analyze petabytes of structured and semi-structured data (JSON, XML, AVRO) from a single source of truth to quickly extract critical insight.
  • All of your users – An architecturally unlimited amount of concurrent users and applications can gain access without eroding performance.
  • Pay only for what you use – Snowflake’s built-for-the-cloud solution scales storage separate from compute, up and down, transparently and automatically.
  • Data sharing – Snowflake extends the data warehouse to the Data Sharehouse™, with direct, governed and secure data sharing within seconds so enterprises can easily forge one-to-one, one-to-many and many-to-many relationships

“Financial services enterprises are IT companies, so data is at the center of their business. But similar to other industries, data analysis in financial services is hindered by costly and inflexible tools available on-premises or in the cloud,” Snowflake’s CEO, Bob Muglia said.  “A built-for-the-cloud data warehouse is a game changer, providing the flexibility and scale to meet the needs of the large financial services enterprises. Virtual Private Snowflake is the only data warehouse that takes full advantage of the cloud while delivering the security financial services require.”

Snowflake’s unique architecture enables financial services to store all their data from all their business units in one centralized location, while easily and securely managing data access across the entire organization. In addition, enterprises can scale up and down automatically, and also scale unlimited concurrency via Snowflake’s multi-cluster architecture without impacting performance. With Snowflake, financial services enterprises get deeper insights to quickly deliver more innovative products and services to their customers.

“New technologies and capabilities are making it easier than ever to handle vast amounts of data, manage it in real time, and process it in sophisticated ways. This presents tremendous new opportunities in financial services to deliver breakthrough customer experiences,” Capital One’s Vice President of Data Engineering, Linda Apsley, said. “We are an early adopter of VPS because it gives us the ability to process data at lightning fast speed and deliver automated, intelligent solutions to our customers in real time. In addition, it provides the administrative capabilities we need as a large enterprise.”

To read about Capital One’s investment in Snowflake’s Series D round of growth funding, click here. To read Bob Muglia’s blog about Snowflake’s VPS announcement, click here. To gain industry insight into why financial services enterprises demand a modern cloud data warehouse with the highest level of security, click here. You can also learn about the Snowflake features and benefits to protect enterprise sensitive data by clicking here.

Resources

About Snowflake Computing

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora
Snowflake Computing
(408) 666-5694
press@snowflake.net

Runkeeper Delivers Data-driven Insights 135 Times Faster with Snowflake

Mobile fitness app provides 50 million users stellar experience with the no. 1 cloud data warehouse

SAN MATEO (August 24th, 2017) — Snowflake Computing, the only data warehouse built for the cloud, today announced that Runkeeper, a leading mobile fitness app, chose Snowflake to give its business analysts rapid access to data-driven insight to deliver new and engaging features of the Runkeeper app. Using Snowflake, Runkeeper’s analytics performance is now more than 135 times faster than before.

Millions of users across the world rely on Runkeeper to track workouts, set goals, and connect with the community to stay motivated. Every time users create events, such as starting a run, sharing with a friend or responding to a push notification, they generate data that helps Runkeeper understand how to improve the customer experience.

Prior to going live on Snowflake, Runkeeper’s previous data warehouse presented them with a series of ongoing difficulties related to concurrency and the ability to get information into and out of the platform quickly.

Runkeeper users generate more than one billion events every month, making the amount of speed and concurrency available to them through their data warehouse critical. Today, with Snowflake, they process two years of data 135 times faster than they could previously. “Now we’re able to focus on the data as opposed to focusing on the processing,” said Karla Goodreau, director of platforms at Runkeeper. “When things go wrong, it no longer takes two days of somebody’s time to catch up our processing, which means we can now react a lot faster to our customer’s needs.”

Runkeeper also harnesses Snowflake Data Sharing to access live data from its marketing analytics partner. The previous process for obtaining data was time consuming and costly, requiring significant engineering work anytime changes were made to the data. Snowflake Data Sharing extends the data warehouse to the Data Sharehouse™, enabling Runkeeper to combine its app data with information from third-party sources to get a more holistic view of user behavior in seconds. This process removes the cost and delays to give Runkeeper’s product, marketing, engineering, and platforms teams instant, secure access to critical data.

“Runkeeper’s success is a great example of the gains in analytics performance and insight our customers experience with Snowflake,” Snowflake CEO, Bob Muglia says. “We’re proud to help Runkeeper create a better, more engaging experience for its users.”

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About Snowflake Computing

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at www.snowflake.net.

About Runkeeper

Runkeeper is a leading mobile running app that helps people of all fitness levels get out the door and stick with running forever. It lets you easily track workouts, set goals, connect with community and stay motivated. One of the first apps in the App Store launched in 2008, Runkeeper now has more than 50 million users across over 180 countries. The app is available in 12 languages: English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean and Simplified Chinese. Runkeeper was acquired by ASICS in March 2016 and is a proud member of the ASICS family. For more information visit www.runkeeper.com and follow @Runkeeper on Facebook, Twitter and Instagram.

Media Contact

Eszter Szikora

Snowflake Computing

(408) 666-5694

press@snowflake.net

Forbes names Snowflake as a cloud technology innovator and market leader

Forbes Cloud 100 list recognizes Snowflake’s built-for-the-cloud data warehouse and its company culture, valuation and growth

SAN MATEO (July 11, 2017) — Snowflake Computing, the only data warehouse built for the cloud, has been named to the Forbes 2017 Cloud 100 list, the definitive list of the 100 top private cloud companies that are leading the cloud technology revolution. The Cloud 100, published in partnership with Bessemer Venture Partners and Salesforce Ventures, chose Snowflake on the strength of its market leadership, culture and valuation, as well as metrics such as revenue and growth.

“Snowflake’s built-for-the-cloud architecture has dramatically changed the way organizations do business by helping them harness all of their data in a powerful, flexible, affordable way,” says Bob Muglia, Snowflake CEO. “We’re honored that Forbes, Salesforce Ventures and Bessemer Venture Partners have recognized the way our data warehouse platform enables organizations of all sizes to solve their business problems with breathtaking speed and simplicity.”

The Forbes Cloud 100 judging panel, which comprised CEOs of public cloud companies, received hundreds of applications from cloud startups. The panel used submitted data to select and rank the top 100 companies on four criteria: estimated valuation (30%), operating metrics (20%), people and culture (15%) and market leadership (35%).

“Our inaugural Cloud 100 list showed the tech and venture capital community just how many standout private cloud companies there are to watch, and this year’s list is no exception,” said Alex Konrad, Forbes editor of the Cloud 100 list. “Forbes has a keen eye for businesses, and combining that with Bessemer Venture Partners and Salesforce Ventures’ deep knowledge of the cloud industry, any company’s inclusion on the Forbes 2017 Cloud 100 list is cause to celebrate.”

“These companies are leading the cloud technology revolution,” said Byron Deeter, a top cloud investor and partner at Bessemer Venture Partners. “The founders and teams behind the Forbes 2017 Cloud 100 companies are of another caliber and we are beyond excited to celebrate the hard work and enormous value these companies are creating as they propel the trillion-dollar software industry forward.”

“The business opportunity for cloud computing is tremendous as the spend on cloud computing and the rate of adoption continues to grow and advance the ecosystem,” said John Somorjai, EVP Salesforce Ventures and Corporate Development. “We’re thrilled to highlight the potential of these top-tier private companies in the field and see where they take their businesses and the economies around the world.”

The Forbes 2017 Cloud 100 and 20 Rising Stars lists are published online at www.forbes.com/cloud100 and will appear in the July 27, 2017, issue of Forbes magazine.

Read more about why customers around the world choose Snowflake’s data warehouse to harness their data, and how Snowflake is changing the way organizations do business with the world’s first data sharehouse.

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About Snowflake Computing
Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at www.snowflake.net.

Media Contact

Eszter Szikora
Snowflake Computing
(408) 666-5694
press@snowflake.net

Snowflake Announces Another World-First – The Data Sharehouse™

#1 cloud data warehouse now enables direct and secure sharing of live data between enterprises, transforming how they use data as business assets.

SAN MATEO, Calif. – June 22, 2017 Snowflake Computing, the only data warehouse built for the cloud, today announced its newest and most transformative innovation, extending the modern data warehouse to the world’s first data sharehouse. Snowflake continues to deliver on its founding vision of removing all technology barriers that prevent enterprises from acquiring complete insight from any and all available data.

Now, any enterprise can share any part of its data warehouse, in a governed and secure way, with any other enterprise and without the delays, cost and friction of existing methods that provide only primitive mechanisms for data publishing, access and control. And unlike data consortiums, which can limit how organizations use data, Snowflake is a data market open to all organizations, removing another barrier that inhibits enterprises from accessing limitless data.

Modern data sharing enables organizations to easily forge one-to-one, one-to-many and many-to-many relationships to share their data in new ways that generate revenue and insight. Here are just some of the many use cases:

  • Data sharing as a product – Share live data as a service so data consumers can enrich their own existing data.
  • Data sharing for business efficiencies – Share live data with business partners to optimize costs, streamline operations and better serve customers.
  • Data sharing to unite data silos – Acquire a single source of truth by sharing between hundreds of data silos across dozens of business units within a single enterprise.
  • Data sharing as a product differentiator – Any organization that generates data can provide additional value by offering its customers the ability to perform custom analytics on complete, live data.

Until recent years, enterprises could focus only on storing and analyzing data generated inside their organizations. Then the Internet, social networking, mobile computing and the IoT caused a surge in the volume, variety and velocity of available data. Unfortunately, technical and business limitations forced enterprises to focus on just a subset of that data.

With Snowflake Data Sharing, the technology that turns a modern data warehouse into a data sharehouse, businesses of any size can now share their live, ready-to-use structured and semi-structured data, and consume the same types of data from other enterprises. This innovation requires no copying or movement of data and enables enterprises to address new markets, offer new and enhanced products and services and drive new revenue and business efficiencies never possible with just their own data. All the while, there’s no additional cost for Snowflake Data Sharing and the business agreements for sharing data are direct between data providers and consumers with no involvement from Snowflake.

“Snowflake has redefined what’s possible for data analysis within and between organizations,” Snowflake’s CEO, Bob Muglia said. “Snowflake Data Sharing transforms data into a product, a true business asset. Our established and recent customers have been using Snowflake Data Sharing in ingenious ways to redefine their data analytics and their business operations to bolster their competitive advantage. Best of all, the business models that data sharing companies create with one another are their own, without any involvement from Snowflake.”

Amazon Web Services (AWS), Snowflake’s infrastructure partner, continues to lead with state-of-the-art cloud architecture, which helped enable Snowflake’s vision of the data sharehouse. “Customers are moving to the cloud for agility and flexibility, but also to enable innovative and disruptive business models,” said Ken Chestnut, Global Segment Lead, Amazon Web Services. “Snowflake Data Sharing enables companies to easily share and collaborate around data to deliver new capabilities, products and business innovations.”

Using simple commands, an enterprise can share or acquire live and secure, read-only access to any part of a data warehouse with and from other enterprises. The benefits of Snowflake Data Sharing include:

  • Natively store all structured and semi-structured data once and share limitlessly with no data movement for fastest time-to-value.
  • Direct and simple access to live data without the intermediate, complex and delaying steps of outdated data sharing methods such as email, FTP, EDI and APIs.
  • Fully secure and governed data with all benefits of Snowflake’s modern data warehouse.
  • A complete cloud sharing environment that eliminates the need and cost to store another enterprise’s data. Data providers do not incur a cost for sharing data and data consumers only pay for the compute resources they use on the data shared with them.
  • Data sharing business agreements are direct between data providers and consumers. Snowflake remains focused on delivering the world’s best data warehouse, and now, the world’s only data sharehouse.

A number of enterprises have already added Snowflake Data Sharing to their strategy to advance their operations, better serve their customers and create new market opportunities:

Localytics is a Boston-based mobile engagement platform company. Localytics gives hundreds of the world’s top brands insights about their mobile users and the tools to engage with those users. Localytics Direct Access, powered by Snowflake Data Sharing, lets customers access Localytics data without exporting anything first, solving one of the biggest data challenges marketers face. Previously, users had to connect different sources of customer data from CRM systems, Business Intelligence (BI) tools, mobile analytics and other sources. Data was often exported and copied into other platforms to be manipulated and further analyzed. This process produced multiple copies of the data living in many places, increasing costs, complexity and inconsistent results. “Customers immediately saw that Snowflake Data Sharing could potentially eliminate their ETL processes,” Localytics Director of Engineering, Michal Klos said. “That’s extremely important because they have overburdened data teams and don’t want to maintain a data warehouse. Our customers are very happy because the Snowflake solution saves them a lot of time and effort.”

PlayFab provides a backend platform for operating games post-launch with powerful real-time tools and services. The PlayFab platform includes player relationship management, tournaments and leaderboards, in-app commerce, content management and automation tools to reduce player churn and boost engagement and monetization. PlayFab uses Snowflake Data Sharing to significantly upgrade PlayFab’s already powerful analytics tools by giving studios live access to their game data. “Rich data is the lifeblood of modern games. To succeed, game developers need immediate, direct access to all their data,” PlayFab CEO and co-founder, James Gwertzman said. “However, only the largest studios could afford comprehensive data warehouses or the most advanced analytics tools. Now, with Snowflake Data Sharing, every PlayFab customer can have a world-class data warehouse, pre-populated with all their data, and updated in near real-time. By democratizing access to data, we’re fulfilling our long-term vision of giving gaming developers of all sizes equal access to the industry’s most powerful LiveOps tools.”

Snagajob’s mobile sourcing and hiring tools connect 75 million registered hourly workers to Snagajob’s business subscribers, which represent 300,000 employer locations. Snagajob shares its data with an external vendor, which uses the data to reach out to Snagajob clients via targeted re-engagement campaigns. Snagajob is also evaluating Snowflake Data Sharing to share data with its enterprise customers that want to perform analytics on their previous sourcing and hiring activities. “Before Snowflake, it was a massive endeavor to package up the data and send it over the public Internet, which isn’t always secure. Then, each customer or vendor had even more work to get any value from it,” Snagajob’s Principal Architect, Robert Fehrmann said. “Snowflake eliminated all of this. It’s the Holy Grail of data analytics.”

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. Its diverse customer portfolio includes leading brands in retail, automotive, CPG, dining and global investment companies. PlaceIQ will make its data available via Snowflake Data Sharing to make it easy for their data clients to combine geolocation with other forms of data in order to better understand the customer journey and inform other key business decisions. PlaceIQ chose to leverage Snowflake to avoid the traditional, delayed and costly forms of data sharing and to increase the flexibility of innovative data exploration for their clients and partners. “Our vision is to get the data directly into the hands of business decision-makers and give them a tool in which they can analyze and make decisions immediately,” PlaceIQ Co-founder and CTO, Steve Milton said. “The days of a customer using one data set are long over. Most people in the data marketplace are aggregating many data sets to solve problems as effectively as they can, which is where Snowflake delivers real value.”

From the very first days, Snowflake’s pioneers wanted to enable a multitude of technical and business possibilities with groundbreaking technology. “When we defined the initial Snowflake architecture, we understood there was potential to share data across organizations. But we needed time to put all the security mechanisms in place,” Snowflake CTO and Co-founder Benoit Dageville said. It’s very gratifying to see the customer reaction to this innovative capability.”

For more information about what Snowflake Data Sharing means to data analytics and the data economy overall, read Bob Muglia’s latest blog. You can also visit www.datasharehouse.com to learn about the features, benefits and technology of Snowflake Data Sharing.

Resources

About Snowflake Computing

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all data available to an organization in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms, the elasticity of the cloud, and live data sharing at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora

Snowflake Computing

(408) 666-5694

press@snowflake.net

 

 

Snowflake Continues Its Exponential Growth with the Return of its Most Successful Live Cloud Analytics Event

The Cloud Analytics City Tour comprises one-day events across the U.S. and U.K. to deliver a 30-day action plan for senior data professionals and technology innovators to end their struggle for data.

SAN MATEO, Calif. — May 3, 2017 — Snowflake Computing, the data warehouse built for the cloud, today announced that registration is now open for its 2017 Cloud Analytics City Tour. The Snowflake event series spans June 1-22 and will center on the theme “Your Data Struggle Ends Now.” The one-day events will bring together the brightest minds in data and analytics to discuss the latest trends, best practices and lessons learned in data warehousing, big data and analytics.

Attendees will walk away with evidence-based insights and a detailed 30-day action plan to end their struggle of getting all the insight from all their data to all their business users. The international tour kicks off in London on June 1 and will visit eight U.S. cities over the next three weeks. The events are expected to draw thousands of senior business leaders, analytics professionals and IT professionals from the U.S. and U.K.

“We’re building on the success of our previous Cloud Analytics City Tour by delivering even greater value to attendees based on the cumulative experiences from Snowflake, our customers, industry experts and our valued technology partners,” said Snowflake CMO Denise Persson. “These one-day, fast-track events will inform and empower IT and BI professionals with loads of useful information they can take action on to enable their organizations to become data-driven enterprises.”

Confirmed speakers for the Snowflake Cloud Analytics City Tour include:

  • Erika Bakse, Head of Business Intelligence, IAC Publishing Labs (Ask.com)
  • Joshua Builder, Chief Technology Officer, Rent the Runway
  • David Buonasera, Chief Technology Officer, SpringServe
  • Robert Fehrmann, Principal Architect, Snagajob
  • Jonathan Geggatt, Data Engineering Manager, HotelTonight
  • Thuy Kim, Vice President of Business Intelligence, Age of Learning
  • Michal Klos, Engineering Director, Data Platform, Localytics
  • Paul Miller, Business Intelligence Professional, University of Notre Dame
  • Kelly Mungary, Director of Enterprise Data & Analytics, Lionsgate
  • Cameron Pumphrey, Chief Information Officer, Snap Kitchen
  • Marlen Rattiner, Senior Director of Product Management, Blackboard
  • Mark Sear, VP, Audiences and Data, CNN International Commercial
  • Adam Shepard, Senior Architect, AudienceScience
  • Tom Silverstrim, Senior Director of Platform Intelligence, TubeMogul, an Adobe company
  • Adam Slader, Head of Analytics, GTA
  • Carlos Sousa, Architect- Digital Transformation, Outsystems
  • Adam Weinstein, Executive Director, Analytics & Data Science, athenahealth
  • Nathan West, Director of Analytics, Telltale Games
  • Jason White, Senior Director of Software Engineering, Blackboard
  • Gordon Wong, Director of Business Intelligence Infrastructure, Fitbit

Cloud Analytics City Tour is the first London Snowflake event on the heels of Snowflake’s U.K. Expansion

The full-day London event will take place at The Banking Hall of London and will feature:

  • A morning keynote session from Snowflake CEO Bob Muglia.
  • Customer panel showcasing best practices and lessons learned from their enterprise, built-for-the-cloud data warehouse and analytics implementations.
  • Industry thought leader session.
  • Separate IT- and BI-focused tracks addressing each group’s specific data struggles.
  • Live 30-day action plan presentation on how to implement a built-for-the cloud data warehouse.
  • A networking reception, where attendees can share their data experiences with peers and industry experts.

Snowflake’s first-ever London event comes on the heels of the company’s recent announcement of its Series D funding round and new office opening in London.

Snowflake U.S. City Tour to Spotlight Cloud Journeys of Leading Enterprises

The U.S. leg of the Cloud Analytics City Tour will include free half-day events in:

Each day’s event will feature:

  • Deep dives from technology and industry experts on key concepts and best practices for data warehouse modernization: data loading, data integration, data analytics.
  • Presentations from senior data professionals who will share their data struggles and how built-for-the-cloud data warehousing transformed their struggles into successes.
  • Powerful use cases that expose the limitations of traditional data warehousing and reveal what data warehousing built-for-the-cloud can deliver.
  • Q&A session between industry experts and event attendees followed by a networking reception.

Register Today for the 2017 Cloud Analytics City Tour

Register here for the London Cloud Analytics City Tour stop with code SPECIALPR to receive 50% off ticket prices.

Register here for the U.S. Cloud Analytics City Tour stops. For the latest updates on events, speakers, and registration, visit the Cloud Analytics City Tour website.

The Snowflake Cloud Analytics City Tour is brought to you by Snowflake’s strong ecosystem of technology and solution partners including Amazon Web Services, Tableau, Looker, Informatica, Talend, and others.

Twitter: Follow the Cloud Analytics City Tour at #datastruggle17

About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Resources

Media Contact

Eszter Szikora

Snowflake Computing

408-666-5694

press@snowflake.net

 

Transform Builds its Big Data, Revenue Analytics SaaS Solution on Top of Snowflake

The #1 Cloud Data Warehouse chosen over the competition for its innovative technology and built-for-the-cloud architecture.

SAN MATEO, Calif. – April 25th, 2017 — Snowflake, the data warehouse built for the cloud today announced that Transform Inc., developer of the first enterprise Revenue Data Platform or RDP, has selected Snowflake as the foundational data store for its software-as-a-service (SaaS) product that delivers high performance, big data analytics to enterprises keen to optimize their ability to grow revenue.

Transform’s enterprise SaaS platform is the only all-in-one big data analytics platform designed specifically for enterprise revenue acceleration. It features a self-constructing data engine that ingests and models specific threads of data from a customer’s internal information systems, online ad systems, and third-party data services. The platform’s role-based machine learning BOTS provide insights, predictions and recommendations specific to users with job functions across the overall sales and marketing organization.

As a result, Transform’s RDP delivers a 10x reduction in the time and cost of legacy enterprise business intelligence implementations and enables businesses to optimize their sales, marketing, advertising, channels, promotions and incentives.

“We believe that businesses should be getting a lot more from the massive investments they make in sales and marketing – more sustainable and predictable revenue growth. And we believe that data is the key. So, we’re changing the game for enterprise business intelligence, proving it doesn’t have to take years and cost millions of dollars,” Transform’s co-founder and CEO, Tom Chiarella said. “Furthermore, we believe that our customers require actions, not simply charts and graphs geared for a few internal analysts and specialists.”

Two years ago, Transform’s R&D group searched for a cloud-native data warehouse technology to underpin its vision for the Revenue Data Platform. Transform wanted to equip customers such as Disney, Intel, Macy’s, American Apparel, Verizon and Xerox with timely insights and actionable recommendations to boost revenue growth. The modern cloud data warehouse Transform sought had to bring all revenue-related data into one location so companies could analyze, pinpoint revenue gaps and reposition how they marketed, promoted, priced and sold their products and services.

After evaluating a number of cloud database technologies, Transform selected Snowflake for its unique built-for-the-cloud architecture. “Snowflake’s decoupling of storage and compute, its truly elastic nature and ability to syndicate data made it an ideal choice,” said Murali Krishnan, VP of Technology who joined Transform after 22 years at Microsoft. “Snowflake enables our RDP platform to deliver the best of virtually unlimited scalability, security, real-time performance, and cost-effectiveness for our customers.”

With Snowflake’s exponentially faster performance, ability to run ad hoc reporting, scale seamlessly from 1gb of data to multi-PBs, Transform customers shifted from analytics performed weekly, monthly or quarterly by the IT team, to real-time analytics performed by anyone involved in revenue generation.

For example, Transform’s major retailer customers moved off their legacy systems to RDP powered by Snowflake. These major brands now have a single source of truth for revenue data, direct from ERP and POS sources, and easily integrated with marketing, sales, product and inventory data.

Transform also enables retailers to produce predictive insights to improve in-store conversion, product performance, pricing and promotions ROI, customer support insights and enablement, and market opportunities.

For example, Transform can quickly uncover why one retailer’s physical store performed significantly better than another. Transform communicates recommended daily actions to store managers to help boost sales based on previous performance, current inventory and evolving customer trends.

“Our great aim is not insights or even knowledge, but actions,” said Transform co-founder and COO, Randa Minkarah. “We want to empower everyone within the company who has a role in revenue to take action that yields real incremental customers, sales and revenue.”

Snowflake CEO Bob Muglia said Transform is one of many innovative SaaS industry analytics solution providers that has chosen Snowflake. “Transform’s innovative application helps enterprises take decisive action to improve their top line, and we’re happy to be an integral part of their solution.”

About Transform

Transform Inc. is a Seattle-based company launched in 2014 with the first-of-its-kind, data-driven revenue growth platform for enterprise businesses. Transform’s customers gain the ability to predict and optimize all aspects of revenue generation including marketing, sales and product strategies.  Transform provides data collection, refinement and analysis that is delivered as visualized recommendations. The result is rapid action to drive top line growth. For more information on Transform, please visit www.transform.co.

About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Resources

Media Contact

Eszter Szikora

Snowflake Computing

408-666-5694

press@snowflake.net

higi Chooses Snowflake to Improve Customer Experience and Boost Advertiser ROI

Biometrics and advertising transform a self-service health experience into a data-driven revenue opportunity

SAN MATEO, Calif. — April 6 — Snowflake Computing, the data warehouse built for the cloud, today announced that higi, the health IT company that operates the largest ecosystem of health screening stations in North America, chose Snowflake to provide customized, preventive health screening to users, enhance the customer’s user experience and help healthcare partners better target and engage with their users, members and patients.

More than 36 million people have used higi stations to conduct 200 million biometric screenings, which generate data on blood pressure, pulse, weight, and body mass index. higi also helps users and partners collect ambient user data from more than 80 different wearables, health monitoring devices and apps. This data aids in personal health management and sharing for users as well as helps healthcare providers better manage patients’ health. By integrating and combining with loyalty program data, pharmacy system data and electronic health records, healthcare providers and payers, with explicit user consent and opt-in, get access to even more data insights and gain the ability to better stratify patient populations and manage community health.

From the success of higi’s ecosystem of health IT solutions emerged the challenge of how to manage terabytes of data and derive insight from that data. higi realized its exponential growth required a truly elastic, powerful, and affordable data warehouse built from the ground up that could easily scale, up, down and out (concurrency) without limits.

To accomplish this, higi turned to Snowflake with the goal of storing and analyzing all of its data in one location. By writing raw JSON event messages to files and regularly importing those files into Snowflake, higi found an extremely flexible solution that leverages Snowflake’s support for semi-structured data. Snowflake proved easiest to get up and running, was the most cost effective solution to meet higi’s needs and successfully endured rigorous testing. Once in production, higi immediately experienced the benefits of Snowflake’s fully relational, multi-cluster, SQL data warehouse architecture. With Snowflake, user event analysis that previously required overnight runs finished in two hours at a fraction of the cost of the previous approach.

“Queries are significantly faster because Snowflake has everything indexed,” said Robert Bakos, higi’s VP of engineering. “The ability to scale up fast, to analyze millions of records of clicks has proven really useful. And now we can do ad-hoc queries.”

With Snowflake, higi can now turn previously hard-to-read, comma-delimited reports into constantly updatable dashboards. With real-time reporting, the company can better gauge the success of its user engagement strategies, provide robust data insights to customers and shape their marketing efforts.

“We’ve already seen a ton of value in Snowflake,” Bakos said. “Seeing the power we have has prompted us to monetize our data. Before, analytics was providing retrospective insights. Now our data science team can deliver data insights in real time to product teams, management team and our customers.”

Snowflake CEO Bob Muglia added, “We’re delighted Snowflake is part of higi’s efforts to keep people healthy. It’s gratifying to help higi use its data to generate revenue, flourish, and reach more people.”

Join us for the evening on Tuesday, April 11th at Matter Chicago. Learn how innovative health technology companies such as higi use big data and Snowflake to exponentially grow their business. Click here to register.

About higi:

higi is a technology company that is transforming the way communities take care of themselves. Founded in 2012, the company owns and operates the largest FDA-cleared self-screening health station network in the United States with nearly 11,000 stations located in food, drug and mass market retailers. higi also operates a robust online community platform that is linked to the higi health station network and over 80 health devices, activity trackers and apps. To date, more than 36 million people have used a higi health station to conduct nearly 200 million biometric screenings (blood pressure, pulse, weight, body mass index). Over 4.5 million people have signed up for a higi account which offers an all-in-one biometric and activity data feed for personal health management and information sharing with friends, family and trusted healthcare providers. For general information, visit us at www.higi.com or for how to work with higi, at business.higi.com.

About Snowflake

Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Resources

Media Contact

Eszter Szikora

Snowflake Computing

408-666-5694

press@snowflake.net

Snowflake Closes $100 Million in Series D Funding with New and Existing Venture Partners

Additional financing enables the #1 ranked cloud data warehouse to continue its exponential growth and rapid enterprise market adoption.

SAN MATEO, Calif. – Apr. 5, 2017 Snowflake Computing, the only data warehouse built for the cloud, today announced it has closed $100 million in growth funding led by ICONIQ Capital and accompanied by Madrona Venture Group. Snowflake’s Series D round also includes all of Snowflake’s existing funding partners: Altimeter Capital, Redpoint Ventures, Sutter Hill Ventures and Wing Ventures. Since its founding in 2012, Snowflake has raised a total of $205 million in funding.

Today’s round of funding will help Snowflake execute new and existing strategies, including:

  • Expanding current operations across the US and UK, and establishing Snowflake operations across other EU nations and Asia Pacific to address the global surge in demand for Snowflake’s data-warehouse-as-a-service.
  • Growing Snowflake’s world-class engineering team, with a special focus on Snowflake’s newest engineering office in Bellevue, Washington, to continue to deliver industry-first architecture and technology enhancements to the #1 ranked cloud data warehouse.
  • Continuing to deliver new innovations that further expand Snowflake’s lead over legacy cloud and on-premises solutions, while transforming what a data warehouse can achieve in order to expand the global market for data warehousing.
Bob Muglia, CEO, Snowflake

“We received an enormous amount of interest from the venture capital community for our Series D round, and we’re ecstatic to have ICONIQ and Madrona help advance Snowflake’s continued success,” Snowflake CEO, Bob Muglia said. “The additional funding will help us serve organizations of all sizes and across all industries, with the best platform to enable the data requirements for modern business. We’ll continue to advance our industry-leading technology to serve our current and future customers.”

The numbers already show that enterprises are moving away from on-premises and cloud legacy systems that inhibit the data-driven enterprise:

  • IDC predicts that through to 2018, spending on cloud-based, big data and business analytics technology will grow 5x faster than spending for on-premises.1
  • 99 percent of data professionals say the data warehouse is very important or important to their business operations.2
  • But 75 percent of data executives say they can’t deliver useful data analytics due to inflexible solutions.3
  • Yet, the promising news is that 32 percent already use a cloud data warehouse and 93 percent see the benefits of a data warehouse built for the cloud.2

Matt Jacobson, General Partner at ICONIQ Capital, recognized Snowflake’s product innovation and its ability to execute as key factors. “Everything that makes a company great now centers on data: the speed to assemble and organize data, and the ability to extract value and insight from that data,” Matt said. “Snowflake has perfectly positioned itself at the core of the data revolution.”

Madrona managing director S. Somasegar had a successful 27-year career at Microsoft, culminating in his last role as corporate vice president of Microsoft’s developer division.

“Cloud-native solutions, those built from the ground up for cloud, are what modern enterprises need to move quickly and efficiently in the cloud environment that is coming to dominate IT infrastructure. Snowflake is doing just that, and in the process, is upending an industry that began 30 years ago. We are excited to work with them as they reimagine what enterprise computing means in a cloud-based world.”

Snowflake’s latest round of venture funding comes just two months after the company’s year-end financial close on January 31. Highlights from the previous financial year include:

  • Nearly doubling its customer base and increasing total customer data storage by over 300 percent. Snowflake also lowered its storage pricing by 80 percent, making its storage pricing the lowest among data warehouse vendors.
  • Ranking as the #1 cloud data warehouse, beating competitors such as Google BigQuery, Teradata, IBM dashDB, HPE Vertica, Microsoft Azure SQL, SAP HANA and Oracle Exadata in Gigaom Research’s report “Sector Roadmap: Cloud Analytic Databases 2017”.
  • Delivering a comprehensive set of features to eliminate the manual and administrative overhead and complexity associated with managing a data warehouse.
  • Launching Snowflake On Demand – a fast and simple sign-up process to give data users of any type access to the most affordable and effective data warehouse.

Other recent milestones include Snowflake’s new cloud deployment in the EU (Frankfurt) region to address growing customer demand; enterprise-grade security features including support for HIPAA compliance and federated authentication; and expanding the Snowflake ecosystem by adding a number of new partnerships with technology vendors such as Tableau, Looker, MicroStrategy, Informatica and Talend. In addition, and in response to increased interest from integration partners, Snowflake recently launched the Snowflake Solution Partner Program. The program supports and empowers qualified Snowflake integration partners such as Slalom and UserReady that demonstrate the skills and experience to implement solutions that leverage Snowflake.

For more information about what Snowflake’s funding announcement means to its customers, and the industry, view Bob Muglia’s blog.

  1. “IDC FutureScape: Worldwide Analytics, Cognitive/AI, and Big Data 2017 Predictions,” Doc #US41866016, Nov. 2016
  2. “The State of the Data Warehouse, A survey of data professionals” Survey. March 2015
  3. “Data Analytics: Beyond the Hype, A survey of data professionals and executives” Survey. September 2016

Resources

About Snowflake Computing

Snowflake Computing is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.net.

Media Contact

Eszter Szikora

Snowflake Computing

(408) 666-5694

press@snowflake.net

About ICONIQ Capital

ICONIQ Capital is a global, multi-family office and merchant bank for a group of influential families.

About Madrona Venture Group

Madrona (www.madrona.com) has been investing in early-stage technology companies in the Pacific Northwest since 1995 and has been privileged to play a role in some of the region’s most successful technology ventures. The firm invests predominantly in seed and Series A rounds across the information technology spectrum, including consumer Internet, commercial software and services, digital media and advertising, networking and cloud computing, and mobile. Madrona manages approximately $1 billion and was an early investor in companies such as Amazon.com, Apptio, Rover.com, and Redfin.