Snowflake Computing Empowers Accordant Media’s Optimized Media Purchasing

Authored by Enterprise Management Associates

This case study documents the impacts of the Snowflake Computing platform on the Accordant Media organization. It also details the value of the Elastic Data Warehouse to Accordant Media, particularly its technical infrastructure and analytical results teams.

Highlights from Accordant Media’s implementation of the Snowflake Computing cloud-based solution include the following:

  • 80% reduction in time spent on the creation of each environment
  • 3–5x improvement in both analytical responsive time frames and iterations
  • 7x improvement in target audience audit reported.