Bob Muglia

Nov 22, 2016

We’re in interesting times. Like most significant trends, the data-driven economy revealed a powerful approach that was unique but always in plain sight. We listened and watched closely as experts across industries and different roles promulgated the benefits of capturing, storing and using data from every corner of cyberspace. And not far behind came a related and more interesting topic of connecting the offline world to capture previously unimagined amounts of data, ranging from kitchen appliances to jet engines. This we now know to be the Internet of Things (IoT).

We all acknowledged this data shift would change how companies do business and how we live our lives. As with all significant themes, comes additional thought on the ‘how’. Once we capture all of this data, how will we manage it? How will we effectively store and access petabytes of data, and more, so we can put that data to work?

These aren’t questions just for governments of the largest countries or for global enterprises. All organizations, from the garage start-up to mid-size companies are keen to harness the insight derived from more and more data. As wonderful as this seems, it all comes down to technology and cost. The cost of storing that data, and the technology to easily derive insight from data. But how does an organization accomplish this within their financial limits?

Our founders placed this at the heart of Snowflake. Before they typed the first line of code that ultimately brought the Snowflake cloud data warehouse to life, they wanted to enable data without limits. Snowflake’s built-for-the-cloud architecture truly separates compute from storage, allowing customers to easily scale either resource up and down. This also means Snowflake customers can focus their efforts on the highest value of data warehousing – compute. This is just one of many strategic advances, along with our unmatched technology, that makes Snowflake the most powerful and affordable data warehouse for all of an organization’s data warehousing and analytics.

With that said, Snowflake lowered its storage pricing in October to match Amazon’s S3 storage price. Today, Snowflake again lowered its price to match Amazon’s latest S3 price reduction. This strategy is a crucial component to truly realizing a data-driven world for all – data without limits. The amount of data the world creates continues to increase at an exponential rate. And to harness the insight from that data, organizations need the best technology at the best price. Snowflake has always been there and always will be.

To read more about our latest pricing announcement, click here.